Jenna is a people-first creative leader who believes strengthening the brand is the foundation of every design project. With 19 years in the industry, including 8 at Cossette and 11 at Pigeon, Jenna is now back to her roots in branding and package design leading the creative team at Fish as CCO. She’s quick to laugh, easy to talk to, and fiercely committed to creating a respectful, ego-free creative environment that makes space for teams to create great work.
Jenna champions design thinking as a business problem-solving superpower and has worked with brands like McDonald’s, The Toronto Raptors, Kraft, Mondelez, Canada Bread, Kisko, Pharmasave, Sick Kids, RMHC, Pfizer, and Corby... to name a few!

The rollercoaster role of typography in the last 20 years in North American pop culture has been A RIDE.
We'll take guests on a retrospective journey of design through the 2000s, examining the good, the bad, and the ugly, while bringing out a crystal ball for what’s next.